Tomie Raines, Inc. is a leader in the marketing of luxury property in the greater Lansing area for many reasons. We use the powerful Properties of Distinction program and our years of experience to thoughtfully price, position, and promote your unique property to qualified buyers across town and across the globe.
Even more important is our understanding that the discriminating owners of luxury properties have standards and expectations as unique as the properties themselves. Our professionals will focus on understanding your needs and will establish clear mutually agreed upon expectations for pricing, terms, and communications that result in the experience you desire.
Tomie Raines, Inc. has a proven customer satisfaction rating of 94% established in an independent survey of every one of our transactions. Your agent will be Quality Service Certified® and will be supported by the Tomie Raines, Inc. commitment to customer service which leads the industry. Let us put our experience to work for you.
In Greater Lansing, Tomie Raines, Inc. is the logical choice to market your luxury real estate. Over the years, we have found that even the most exquisitely appointed homes benefit from a finely crafted marketing presentation. That’s why we take the time to understand the richness of your home’s character and the depth of its style—before we share the narrative of your property with qualified parties:
- We begin the process by carefully analyzing and understanding your property’s exceptional features;
- We carefully craft a message that tells the special story of your unique property;
- We then develop a comprehensive sales and marketing plan that will encompass all elements of advertising and promotion;
- We carefully create and hone your marketing plan to ensure that it reaches a specifically targeted, highly qualified audience.
Distinctive Marketing
Your property appears the right way…
- Your property will be professionally photographed by an award-winning photographer;
- Full-color photo prints will be available for open houses;
- Full-color luxury home brochures, will be designed by our accomplished in-house design team.
Your property appears in all of the right places…
The Lansing State Journal
Your property will be featured in our Sunday Lansing State Journal ad in the "Properties of Distinction" section reaching over 248,000 readers.
The Wall Street Journal
Your property appears in our monthly full-page advertisement in the Friday "Distinctive Properties & Estates" section. The Midwest edition reaches over 500,000 readers.
DuPont Registry: A Buyer’s Gallery of Fine Homes
Your property appears in this lavish, full-color monthly publication. The DuPont Registry circulation reaches over 100,000 affluent readers across the country.
The GMAC Real Estate Luxury Marketing Report
Your property appears in our exclusive, full-color real estate publication. Circulation includes over 45,000 copies reaching our entire national GMAC Real Estate network.
Your property linked to the global marketplace…
Tomie Raines, Inc. Web site
With over 47,000 unique monthly visitors, placement on the Tomie Raines’ Web site guarantees the best exposure to the local housing market. We feature several high-end photographs of your property. tomieraines.com
Elegant Homes Web site
This exclusive GMAC Web site specializes in covering the luxury home marketplace. We may feature up to five property photographs plus your detailed property information. eleganthomes.com
GMAC Real Estate Web site
Placement on our GMAC corporate Web site guarantees national exposure of your home. The custom Web page for your home will include up to five property photographs and a detailed description of your property. gmacrealestate.com
DuPont Registry Web site
Your property will be highlighted on the DuPont Registry: A Buyer’s Gallery of Fine Homes exclusive Web site. The DuPont Registry is viewed the world over as a marketplace of fine homes. dupontregistry.com
Real Estate Journal Web site
The Wall Street Journal’s exclusive real estate Web site welcomes over 150,000 unique visitors per month. realestatejournal.com
New York Times Web site
Home buyers will be able to access your property through this Web site, visited by over 15.1 million unique readers per month, with 555 million page views per month. nytimes.com